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Bladkongen.no is a service that offers a huge selection of magazine titles on a suscription basis. Despite running mass communications via TV their awareness level remains low in the Norwegian market. Our challenge was to concept a new, entertaining creative platform that would bring to life the promise that Bladkongen.no offers something for everyone.
Under the platform "Bladkongen...noe for enhver lesehest!" we produced a series of entertaining films featuring two talking horses discussing subjects they had read about in Bladkongen's titles.
For the first time a digital-only distribution strategy was formulated, with the films being promoted to relevant audiences via video ads in the Facebook newsfeed & Youtube pre-roll ads.