Worlds Largest Animated Street Art
CHALLENGE
Battery were launching a new, bigger variant of their original flavour.
Our brief was to attract maximum awareness & attention to the launch among their core target group: young males 15-25yrs & drinkers of other energy brands
CREATE
- The bigger variant would provide consumers with more energy with which to tackle harder challenges
- We challenged a team of local artists to create the worlds largest animated street art, in the heart of Oslo
- It took 5 artists more than 9 days & 350 spray cans to create the art on a 20m high wall
- We documented the creative process, the end result being a shareable animated GIF, a making-of film & a wall that is still on display today
CONNECT
- Paid: Targeted social ads (Facebook & Twitter), Youtube video ads, BeON video network
- Owned: Social posting (Facebook & Twitter), www.BatteryGifitti.no
- Earned: VGTV & streetart blogs editorial coverage
INFLUENCE
- Almost 1 million unique people exposed
- 88% of core target group reached just via social
- Attracted more than 0,5 million video views
- Idea was liked or loved by 83% of those surveyed
- Reinforced perception of brand amongst 86%
