Twisted Edition Launch
CHALLENGE
In October 2015 Battery were launching "Twisted" - a new flavour with pineapple & citrus taste. Our challenge was to drive widespread awareness of the new launch, generate excitement & tempt trial among our core target audience of 15-30 year old males
CREATE
- To bring the flavour to life we produced a unique, energetic 15 seconds 3D animation to be our lead creative for the campaign
- In support we developed a 3D spinning can animation to show off the design
CONNECT
- Facebook newsfeed
- Youtube pre-rolls
- Widespace interactive mobile ads
- Digital Outdoor across downtown Oslo
INFLUENCE
- Our 3D animation reached over 720 000 unique people organically via Facebook (not paid) - one of the largest ever organic reach volumes in Norway
- The film was viewed on average for over 11 secs (74% of its running time)
- More than 70% of males age 15-25yrs exposed via Facebook chose to watch past 3 seconds (benchmark 30%)
- Our interactive spinning can on Widespace attracted an industry leading engagement rate
- Sales of the can exceeded client expectations, a major factor in driving YoY growth for the brand
